Must Read: Gizmodo and Apple Magic

21 01 2010

Another great Must Read article on Gizmodo’s site. Read it. It’s about how Apple shows and sells only products, not concepts. Apple shows products that they end up selling exactly as advertised while most other companies tease with wild concepts that many times don’t end up becoming real. For example, not all the ideas and features of concept cars become real in true-to-concept form. In the consumer’s eyes, it’s like a broken promise. And that’s why Apple succeeds while other companies often disappoint.
Steve Jobs Magic





Must Read: Gizmodo’s Opinion On The Apple Tablet Interface

21 01 2010

Rumors about the upcoming Apple Tablet are peaking since Apple’s revealing is less than a week away. January 27th, 2010 at 1pm ET is the big announcement when it is supposed to be revealed. Any details about the tablet are just rumors, and two of the biggest question marks of the device that could determine its success or failure are:

  • What will be its main purpose and functions (e-reader, surfing the web, gaming device, etc)?
  • What type of interface will it use (modal like a large iphone, laptop/desktop-like Mac OS X, combo of both)?
  • Well posted on gizmodo is an opinion piece of what the interface should be like. Click on the picture below to read the blog. It’s a great read because it runs through the progression of the evolution of the user interface from computers to the windows tablet to the iphone and then the upcoming tablet. And it makes total sense. Here are some selected quotes:

  • The prediction: “The interface will just be an evolution of an existing user interface, one without folders and windows, but with applications that take over the entire screen.”
  • Why the Windows Tablet Failed: “While Bill Gates’ idea of a tablet was a market failure, it achieved one significant success: It demonstrated that transferring a desktop user interface to a tablet format was a horrible idea, destined to fail.”
  • The iPhone Interface: “Every time you launch an app, the machine transforms into a new device, showing a graphical representation of its interface.”
  • Why the iPhone was Successful: “When it came out, people instantly got this concept. Clicking icons transformed their new gadget into a dozen different gadgets. Then, when the app store appeared, their device was able to morph into an unlimited number of devices, each serving one task.”
  • The Final Word: “To me, the tablet will be the continuation of the end for the classic windowed environment and the desktop metaphor user interface.”
  • Apple Tablet Interface








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